blog post 4 – references

Barker, D., Barker, M., Bormann, N., Neher, K., (2013) Social Media Marketing: A Strategic Approach 1st Addition, USA, South-Western Cengage Learning Bennett, S (2013) ‘The History Of #Hashtags [INFOGRAPHIC]’ [online] (assessed 14 December 2016) http://www.adweek.com/socialtimes/hashtag-history/492868?red=at BroadcastNow,. (2016) ‘Best Social Media & Digital Marketing Campaign: BRIT Awards 2016‘ [online] (accessed 14/12/2016) http://www.broadcastnow.co.uk/home/awards/-best-social-media-and-digital-marketing-campaign-brit-awards-2016/5106224.article/ Chaffey, D., Ellis-Chadwick, F.,…

3: What we can bring to The Secret Garden Party

The client is the Secret Garden Party (SGP). The SGP is a music festival that ‘Started with 500 friends gathering at the bottom of the garden’ (Secret Garden Party 2016:Online).  The chosen platform is social media. ‘Social Media is the future of communication, a countless array of internet based tools and platforms that increase and…

blog post 1

  Social media Social media can be defined as ‘a group of internet based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User-Generated Content’ (Dahl 2015: 2).   ‘Social’ refers to our innate need to connect with other humans through sharing our thoughts,…

Blog Post 3: What we can bring to The Secret Garden Party

The client is the Secret Garden Party (SGP). The SGP is a music festival that ‘Started with 500 friends gathering at the bottom of the garden’ (Secret Garden Party 2016:Online).  The chosen platform is social media. ‘Social Media is the future of communication, a countless array of internet based tools and platforms that increase and…